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No love for plant based fake meats in major UN-Oxford University consumer survey

Results from the largest ever opinion poll on climate change have just been released by United Nations Development Program (UNDP) and Oxford University – and buried deep in the report is a fascinating statistic.


More than a million people in 50 countries were questioned, with 64 percent of participants agreeing climate change was a global emergency.


However, deep in the report was a result that contrasts strongly with claims from plant-based protein manufacturers that their product is set to replace animal proteins.


Out of 18 policy suggestions presented to the respondents, the least favoured was switching to a plant-based diet, which failed to attract majority support in any country.


The survey showed that globally people are interested in climate change and acknowledge action is needed.


However, it also suggests that many have not bought into the hype surrounding plant based alternatives to meat.


“This reinforces the opportunity Australia’s red meat industry has to continue to promote red meat’s positive attributes and the ongoing work of our producers and industry to improve productivity and become more sustainable,” Meat & Livestock Australia managing director Jason Strong said.


“So while the community want something done on climate change, and rightly so, they also want to continue to enjoy red meat as part of a healthy diet and it’s our job to provide the evidence that says its absolutely okay to keep doing that, and not let those with an anti-red meat agenda create noise and confusion.”


Source: https://www.beefcentral.com/